Snowgroove II technology is further added into the mix, a fancy MotoMaster term for the groove edges implemented into the tread to push away snow and maximize the tireвЂ™s contact with the ground. The Winter Edge tire also utilizes thousands of multi-angle sipes, little crevices shaped like waves that channel away slush and snow when the tire rolls over it, and act as biting edges for better grip and handling. Engineered by Cooper Tires, they are made of a tread compound that remains flexible even when the temperatures dip below freezing, so that it can shrink and expand without stiffening up like an all-season tire would leading to a loss in traction. This Winter Edge tire has many advantages over an all-season tire, and I will try to simplify the automotive jargon as much as possible. After a few logistical hurdles, I received four fresh 225/60R17 tires along with some rims fitted onto my 2016 Subaru Forester and eagerly waited for snowfall to give them a proper test. They call it the MotoMaster Winter Edge, and have given me a set to evaluate over the winter months. MotoMaster might not exactly be a household name but it is a brand sold exclusively at Canadian Tire, and they have just added a new and relatively affordable winter tire to the mix. Does it matter to them how deep the sipes are? Or if the tire has enough grooves to displace water for maximum contact with the ground? To most readers weвЂ™ve talked to, it all comes down to brand familiarity, word of mouth, expert reviews, salesman opinions, and overall price that narrows down their tire choice.

Tire shopping can be stressful, as not many people really know what to look for. It is pretty much a yearly tradition in December: Canada gets its first snowfall, cars pile up, and procrastinating Canadians race to their nearest tire shop to get their winter rubber.

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